{"id":8020,"date":"2024-12-26T20:23:21","date_gmt":"2024-12-26T20:23:21","guid":{"rendered":"https:\/\/windmuehlenbauer.com\/l2_blog-innovation-culture\/"},"modified":"2025-05-31T17:49:52","modified_gmt":"2025-05-31T17:49:52","slug":"blog-innovation-culture","status":"publish","type":"page","link":"https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/","title":{"rendered":"L2_Blog innovation culture"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8fqtset-0a71818e7d36149d8e210f376eeda53a\">\n.avia-section.av-l8fqtset-0a71818e7d36149d8e210f376eeda53a{\nbackground-color:#013b6e;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-l8fqtset-0a71818e7d36149d8e210f376eeda53a main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8020'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfwl162n-f082c2a0d0e130db626ee34a6230b19f\">\n#top .av_textblock_section.av-lfwl162n-f082c2a0d0e130db626ee34a6230b19f .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-lfwl162n-f082c2a0d0e130db626ee34a6230b19f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\">WMB Magazine &#8211; <mark class=\"has-inline-color\" style=\"background-color: #c70b5c;\">Innovation Culture<\/mark><\/h1>\n<p style=\"text-align: center;\">Impulses for value-oriented and digital business development<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lulis0ep-af981f275cbf106604218866580a5ddd\">\n#top .hr.hr-invisible.av-lulis0ep-af981f275cbf106604218866580a5ddd{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-lulis0ep-af981f275cbf106604218866580a5ddd hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8fqzcc3-d4ffbc2c94cbc4b57cf432250c6342b1\">\n#top .av_textblock_section.av-l8fqzcc3-d4ffbc2c94cbc4b57cf432250c6342b1 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l8fqzcc3-d4ffbc2c94cbc4b57cf432250c6342b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock bu av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>What are you looking for?<\/strong>  Choose your topic.<\/p>\n<\/div><\/section>\n<div  class='avia-buttonrow-wrap av-bdgl0n-904a1f26b33f9ae594603fe4840dbfdd avia-buttonrow-center  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-93op2v-e6e50c1a19da308ca1bd8ab2c21a1df8\">\n#top #wrap_all .avia-button.av-93op2v-e6e50c1a19da308ca1bd8ab2c21a1df8{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/wmb-magazine\/#leading-change'  class='avia-button av-93op2v-e6e50c1a19da308ca1bd8ab2c21a1df8 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"Leading Change\"><span class='avia_iconbox_title' >Leading Change<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6wdbvb-7cf9de96a231eea4a9d081aac6e99ef3\">\n#top #wrap_all .avia-button.av-6wdbvb-7cf9de96a231eea4a9d081aac6e99ef3{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/#start'  class='avia-button av-6wdbvb-7cf9de96a231eea4a9d081aac6e99ef3 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"Innovation Culture\"><span class='avia_iconbox_title' >Innovation Culture<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6atfrr-6487de997d6fbef6c59b16119165069d\">\n#top #wrap_all .avia-button.av-6atfrr-6487de997d6fbef6c59b16119165069d{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-b2b-ecommerce\/#start'  class='avia-button av-6atfrr-6487de997d6fbef6c59b16119165069d avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"B2B E-Commerce\"><span class='avia_iconbox_title' >B2B E-Commerce<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g5msn-6d66d48dc2b3567fb8f19923957e5f19\">\n#top #wrap_all .avia-button.av-g5msn-6d66d48dc2b3567fb8f19923957e5f19{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-product-data\/#start'  class='avia-button av-g5msn-6d66d48dc2b3567fb8f19923957e5f19 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"Product Data\"><span class='avia_iconbox_title' >Product Data<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9k5ev-07cd5aab5292dd3c3078496a9f19ebde\">\n#top #wrap_all .avia-button.av-9k5ev-07cd5aab5292dd3c3078496a9f19ebde{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-ai-automation\/#start'  class='avia-button av-9k5ev-07cd5aab5292dd3c3078496a9f19ebde avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"KI &amp; Automatisierung\"><span class='avia_iconbox_title' >KI & Automatisierung<\/span><\/a>\n<\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb9kyss9-4-a22c513c28d04550c79f29cf7a713dd7\">\n.avia-section.av-kb9kyss9-4-a22c513c28d04550c79f29cf7a713dd7 .av-section-color-overlay{\nopacity:0.5;\n}\n<\/style>\n<div id='start'  class='avia-section av-kb9kyss9-4-a22c513c28d04550c79f29cf7a713dd7 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8020'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kb9l0g41-1-cef493a27842bc0ffe484704dc177926 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Impulses and knowledge for you<\/h2>\n<\/div><\/section>\n<div id='av-masonry-1' class='av-masonry av-kb9q8lvd-de60740edcc8dc13b081925068e06fee noHover av-flex-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-3 av-caption-always av-caption-style- av-masonry-entries ' data-post_id=\"8020\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/windmuehlenbauer.com\/en\/lego-serious-play-workshop\/\"  id='av-masonry-1-item-8155' data-av-masonry-item='8155' class='av-masonry-entry isotope-item post-8155 post type-post status-publish format-standard has-post-thumbnail hentry category-becoming-more-innovative category-inspiration-methods category-strategy tag-facilitator-en tag-lego-serious-play-en tag-lsp-en tag-team-building tag-workshop-en  av-masonry-item-with-image' title=\"lego-serious-play-workshop-wmb_680px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"680\" height=\"389\" fetchpriority=\"high\" class=\"wp-image-7766 avia-img-lazy-loading-not-7766\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/04\/lego-serious-play-workshop-wmb_680px.jpg\" title=\"lego-serious-play-workshop-wmb_680px\" alt=\"\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/04\/lego-serious-play-workshop-wmb_680px.jpg 680w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/04\/lego-serious-play-workshop-wmb_680px-300x172.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >How does a LEGO\u00ae Serious Play\u00ae workshop work?<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >LEGO\u00ae Serious Play\u00ae is a workshop method that puts an end to endless discussions and allows everyone in the team to have their say.<\/div><span class='av-masonry-date meta-color updated'>16. May 2024<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/preventing-maverick-buying\/\"  id='av-masonry-1-item-8149' data-av-masonry-item='8149' class='av-masonry-entry isotope-item post-8149 post type-post status-publish format-standard has-post-thumbnail hentry category-e-business-en category-for-buyers category-inspiration-methods category-strategy tag-consumers tag-emotionality-of-c-parts tag-prevent-maverick-buying tag-strategy  av-masonry-item-with-image' title=\"maverick-buying-verhindern-wmb_800_px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"468\" fetchpriority=\"high\" class=\"wp-image-7294 avia-img-lazy-loading-not-7294\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/prevent-maverick-buying_860px-2-705x468.jpg\" title=\"maverick-buying-verhindern-wmb_800_px\" alt=\"Integrate essential users\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/prevent-maverick-buying_860px-2-705x468.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/prevent-maverick-buying_860px-2-300x199.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/prevent-maverick-buying_860px-2-768x510.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/prevent-maverick-buying_860px-2.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Preventing maverick buying or why the essential user is the real decision-maker!<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >To prevent maverick buying, dealing with the specialist departments is crucial. Find out who the real decision-makers are.<\/div><span class='av-masonry-date meta-color updated'>29. July 2020<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/what-is-maverick-buying\/\"  id='av-masonry-1-item-8144' data-av-masonry-item='8144' class='av-masonry-entry isotope-item post-8144 post type-post status-publish format-standard has-post-thumbnail hentry category-e-business-en category-for-buyers category-for-sales category-strategy tag-maverick-buying-en tag-purchaser tag-strategy  av-masonry-item-with-image' title=\"was-ist-maverick-buying_800px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"469\" fetchpriority=\"high\" class=\"wp-image-7314 avia-img-lazy-loading-not-7314\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/what-is-maverick-buying_860px-705x469.jpg\" title=\"was-ist-maverick-buying_800px\" alt=\"Buying past purchasing\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/what-is-maverick-buying_860px-705x469.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/what-is-maverick-buying_860px-300x200.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/what-is-maverick-buying_860px-768x511.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/what-is-maverick-buying_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is maverick buying and what impact does it have on purchasing?<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >What is maverick buying and what does it mean for purchasing? Find out the reasons, disadvantages and ways to prevent it in this blog post.<\/div><span class='av-masonry-date meta-color updated'>19. September 2019<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WMB Magazine: Impulses for value-oriented and digital corporate development on innovation culture.   <a class=\"continue\" href=\"https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/\">Weiterlesen<span> L2_Blog innovation culture<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6942,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"class_list":["post-8020","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The blog on innovation culture - leading change<\/title>\n<meta name=\"description\" content=\"WMB Magazine: Impulses for value-oriented and digital business development on innovation culture. Publisher Peter Pr\u00fctting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The blog on innovation culture - leading change\" \/>\n<meta property=\"og:description\" content=\"WMB Magazine: Impulses for value-oriented and digital business development on innovation culture. Publisher Peter Pr\u00fctting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"WMB-Magazin\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-31T17:49:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2020\/04\/WMB_favicon_80px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"80\" \/>\n\t<meta property=\"og:image:height\" content=\"79\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/blog-innovation-culture\\\/\",\"url\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/blog-innovation-culture\\\/\",\"name\":\"The blog on innovation culture - leading change\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/blog-innovation-culture\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/blog-innovation-culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/windmuehlenbauer.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/WMB_favicon_80px.png\",\"datePublished\":\"2024-12-26T20:23:21+00:00\",\"dateModified\":\"2025-05-31T17:49:52+00:00\",\"description\":\"WMB Magazine: Impulses for value-oriented and digital business development on innovation culture. Publisher Peter Pr\u00fctting\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/blog-innovation-culture\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/blog-innovation-culture\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/blog-innovation-culture\\\/#primaryimage\",\"url\":\"https:\\\/\\\/windmuehlenbauer.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/WMB_favicon_80px.png\",\"contentUrl\":\"https:\\\/\\\/windmuehlenbauer.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/WMB_favicon_80px.png\",\"width\":80,\"height\":79},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/blog-innovation-culture\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/peter-pruetting\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L2_Blog innovation culture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/\",\"name\":\"Peter Pr\u00fctting\",\"description\":\"Peter Pr\u00fctting\",\"publisher\":{\"@id\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/#organization\",\"name\":\"Windmuehlenbauer\",\"url\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/windmuehlenbauer.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/wmb-favicon_512px-1.png\",\"contentUrl\":\"https:\\\/\\\/windmuehlenbauer.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/wmb-favicon_512px-1.png\",\"width\":512,\"height\":512,\"caption\":\"Windmuehlenbauer\"},\"image\":{\"@id\":\"https:\\\/\\\/windmuehlenbauer.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/pruetting-peter\\\/\",\"https:\\\/\\\/www.xing.com\\\/profile\\\/Peter_Pruetting\",\"https:\\\/\\\/www.instagram.com\\\/unternehmens_entwickler\\\/\"]},false]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The blog on innovation culture - leading change","description":"WMB Magazine: Impulses for value-oriented and digital business development on innovation culture. Publisher Peter Pr\u00fctting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/","og_locale":"en_US","og_type":"article","og_title":"The blog on innovation culture - leading change","og_description":"WMB Magazine: Impulses for value-oriented and digital business development on innovation culture. Publisher Peter Pr\u00fctting","og_url":"https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/","og_site_name":"WMB-Magazin","article_modified_time":"2025-05-31T17:49:52+00:00","og_image":[{"width":80,"height":79,"url":"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2020\/04\/WMB_favicon_80px.png","type":"image\/png"}],"twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/","url":"https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/","name":"The blog on innovation culture - leading change","isPartOf":{"@id":"https:\/\/windmuehlenbauer.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/#primaryimage"},"image":{"@id":"https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/#primaryimage"},"thumbnailUrl":"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2020\/04\/WMB_favicon_80px.png","datePublished":"2024-12-26T20:23:21+00:00","dateModified":"2025-05-31T17:49:52+00:00","description":"WMB Magazine: Impulses for value-oriented and digital business development on innovation culture. Publisher Peter Pr\u00fctting","breadcrumb":{"@id":"https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/#primaryimage","url":"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2020\/04\/WMB_favicon_80px.png","contentUrl":"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2020\/04\/WMB_favicon_80px.png","width":80,"height":79},{"@type":"BreadcrumbList","@id":"https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/windmuehlenbauer.com\/en\/peter-pruetting\/"},{"@type":"ListItem","position":2,"name":"L2_Blog innovation culture"}]},{"@type":"WebSite","@id":"https:\/\/windmuehlenbauer.com\/en\/#website","url":"https:\/\/windmuehlenbauer.com\/en\/","name":"Peter Pr\u00fctting","description":"Peter Pr\u00fctting","publisher":{"@id":"https:\/\/windmuehlenbauer.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/windmuehlenbauer.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/windmuehlenbauer.com\/en\/#organization","name":"Windmuehlenbauer","url":"https:\/\/windmuehlenbauer.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/windmuehlenbauer.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/05\/wmb-favicon_512px-1.png","contentUrl":"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/05\/wmb-favicon_512px-1.png","width":512,"height":512,"caption":"Windmuehlenbauer"},"image":{"@id":"https:\/\/windmuehlenbauer.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/in\/pruetting-peter\/","https:\/\/www.xing.com\/profile\/Peter_Pruetting","https:\/\/www.instagram.com\/unternehmens_entwickler\/"]},false]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/windmuehlenbauer.com\/en\/wp-json\/wp\/v2\/pages\/8020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/windmuehlenbauer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/windmuehlenbauer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/windmuehlenbauer.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/windmuehlenbauer.com\/en\/wp-json\/wp\/v2\/comments?post=8020"}],"version-history":[{"count":0,"href":"https:\/\/windmuehlenbauer.com\/en\/wp-json\/wp\/v2\/pages\/8020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/windmuehlenbauer.com\/en\/wp-json\/wp\/v2\/media\/6942"}],"wp:attachment":[{"href":"https:\/\/windmuehlenbauer.com\/en\/wp-json\/wp\/v2\/media?parent=8020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}