{"id":8021,"date":"2024-12-26T20:26:34","date_gmt":"2024-12-26T20:26:34","guid":{"rendered":"https:\/\/windmuehlenbauer.com\/l2_blog-b2b-ecommerce\/"},"modified":"2025-09-13T20:17:26","modified_gmt":"2025-09-13T20:17:26","slug":"blog-b2b-ecommerce","status":"publish","type":"page","link":"https:\/\/windmuehlenbauer.com\/en\/blog-b2b-ecommerce\/","title":{"rendered":"L2_Blog-B2B-ECommerce"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8fqtset-0a71818e7d36149d8e210f376eeda53a\">\n.avia-section.av-l8fqtset-0a71818e7d36149d8e210f376eeda53a{\nbackground-color:#013b6e;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-l8fqtset-0a71818e7d36149d8e210f376eeda53a main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8021'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfwl162n-f082c2a0d0e130db626ee34a6230b19f\">\n#top .av_textblock_section.av-lfwl162n-f082c2a0d0e130db626ee34a6230b19f .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-lfwl162n-f082c2a0d0e130db626ee34a6230b19f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\">WMB Magazine &#8211; <mark class=\"has-inline-color\" style=\"background-color: #c70b5c;\">B2B E-Commerce<\/mark><\/h1>\n<p style=\"text-align: center;\">Impulses for value-oriented and digital business development<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lulis0ep-af981f275cbf106604218866580a5ddd\">\n#top .hr.hr-invisible.av-lulis0ep-af981f275cbf106604218866580a5ddd{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-lulis0ep-af981f275cbf106604218866580a5ddd hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8fqzcc3-d4ffbc2c94cbc4b57cf432250c6342b1\">\n#top .av_textblock_section.av-l8fqzcc3-d4ffbc2c94cbc4b57cf432250c6342b1 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l8fqzcc3-d4ffbc2c94cbc4b57cf432250c6342b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock bu av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>What are you looking for?<\/strong>  Choose your topic.<\/p>\n<\/div><\/section>\n<div  class='avia-buttonrow-wrap av-m55sqn26-e03ac2931deafd7076f34baaa30a9b80 avia-buttonrow-center  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-usguk-07a66d578ebf2a7d4d6ac5c650e045db\">\n#top #wrap_all .avia-button.av-usguk-07a66d578ebf2a7d4d6ac5c650e045db{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/wmb-magazine\/#veraenderung-fuehren'  class='avia-button av-usguk-07a66d578ebf2a7d4d6ac5c650e045db avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"Leading Change\"><span class='avia_iconbox_title' >Leading Change<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7z35cc-8e88885f339799816e3ae51bad9d890e\">\n#top #wrap_all .avia-button.av-7z35cc-8e88885f339799816e3ae51bad9d890e{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/#start'  class='avia-button av-7z35cc-8e88885f339799816e3ae51bad9d890e avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"Innovation Culture\"><span class='avia_iconbox_title' >Innovation Culture<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6gau98-3f0fafc8884b7c130612a8e95732b7c9\">\n#top #wrap_all .avia-button.av-6gau98-3f0fafc8884b7c130612a8e95732b7c9{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-b2b-ecommerce\/#start'  class='avia-button av-6gau98-3f0fafc8884b7c130612a8e95732b7c9 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"B2B E-Commerce\"><span class='avia_iconbox_title' >B2B E-Commerce<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3hge18-67d928c9822ae32773c5dc86c6065f90\">\n#top #wrap_all .avia-button.av-3hge18-67d928c9822ae32773c5dc86c6065f90{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-product-data\/#start'  class='avia-button av-3hge18-67d928c9822ae32773c5dc86c6065f90 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"Product Data\"><span class='avia_iconbox_title' >Product Data<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2s03x8-25746b4156d8caae7c60e29ee6b5288d\">\n#top #wrap_all .avia-button.av-2s03x8-25746b4156d8caae7c60e29ee6b5288d{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-ai-automation\/#start'  class='avia-button av-2s03x8-25746b4156d8caae7c60e29ee6b5288d avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"AI &amp; Automation\"><span class='avia_iconbox_title' >AI &amp; Automation<\/span><\/a>\n<\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb9kyss9-4-a22c513c28d04550c79f29cf7a713dd7\">\n.avia-section.av-kb9kyss9-4-a22c513c28d04550c79f29cf7a713dd7 .av-section-color-overlay{\nopacity:0.5;\n}\n<\/style>\n<div id='start'  class='avia-section av-kb9kyss9-4-a22c513c28d04550c79f29cf7a713dd7 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8021'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kb9l0g41-1-cef493a27842bc0ffe484704dc177926 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Impulses and knowledge for you<\/h2>\n<\/div><\/section>\n<div id='av-masonry-1' class='av-masonry av-kb9q8lvd-852aa22f8313734e56cb27c228050a40 noHover av-flex-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-3 av-caption-always av-caption-style- av-masonry-entries ' data-post_id=\"8021\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/windmuehlenbauer.com\/en\/dynamic-catalog\/\"  id='av-masonry-1-item-9094' data-av-masonry-item='9094' class='av-masonry-entry isotope-item post-9094 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-e-business-en category-for-customer-service category-for-sales category-product-data category-punchout-catalog tag-cxml-punchout-en tag-dynamic-catalog tag-ids-connect tag-oci-en tag-opening-post tag-punchout-catalog-2  av-masonry-item-with-image' title=\"WMB-dynamic-catalog_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"403\" fetchpriority=\"high\" class=\"wp-image-9093 avia-img-lazy-loading-not-9093\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2026\/01\/WMB-dynamic-catalogs_860px-705x403.jpg\" title=\"WMB-dynamic-catalog_860px\" alt=\"punchout catalog\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2026\/01\/WMB-dynamic-catalogs_860px-705x403.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2026\/01\/WMB-dynamic-catalogs_860px-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2026\/01\/WMB-dynamic-catalogs_860px-768x439.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2026\/01\/WMB-dynamic-catalogs_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Dynamic catalogs: Increased sales through integration into customer systems<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Dynamic catalogs help place your items in customers' systems and increase sales. Learn what it takes to make this happen.<\/div><span class='av-masonry-date meta-color updated'>3. January 2026<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/ids-connect\/\"  id='av-masonry-1-item-8005' data-av-masonry-item='8005' class='av-masonry-entry isotope-item post-8005 post type-post status-publish format-standard has-post-thumbnail hentry category-article-data-maintenance category-craftsman-software category-e-business-en category-for-buyers category-product-data category-punchout-katalog category-target-system tag-craftsman-software tag-dynamic-catalog tag-ids-en tag-ids-connect-2 tag-integrated-data-interface tag-product-data-maintenance tag-punchout-catalog-2  av-masonry-item-with-image' title=\"ids-connect-streamlined-processes_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"403\" fetchpriority=\"high\" class=\"wp-image-7984 avia-img-lazy-loading-not-7984\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/03\/ids-connect-interface_860px-705x403.jpg\" title=\"ids-connect-streamlined-processes_860px\" alt=\"Craftsman software interface\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/03\/ids-connect-interface_860px-705x403.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/03\/ids-connect-interface_860px-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/03\/ids-connect-interface_860px-768x439.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/03\/ids-connect-interface_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >IDS Connect: Increased efficiency through lean processes for craftsman<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Digital and efficient processes are becoming increasingly important in the skilled craftsman. Find out how the IDS interface can help.<\/div><span class='av-masonry-date meta-color updated'>15. February 2025<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/open-catalog-interface\/\"  id='av-masonry-1-item-8125' data-av-masonry-item='8125' class='av-masonry-entry isotope-item post-8125 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-e-business-en category-e-catalog-management category-for-catalog-manager category-for-sales category-product-data category-punchout-catalog tag-dynamic-catalog tag-oci-en tag-oci-4-0-en tag-punchout-catalog-2 tag-sap-en  av-masonry-item-with-image' title=\"oci-open-catalog-interface-wmb_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"403\" fetchpriority=\"high\" class=\"wp-image-7854 avia-img-lazy-loading-not-7854\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px-705x403.jpg\" title=\"oci-open-catalog-interface-wmb_860px\" alt=\"oci\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px-705x403.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px-768x439.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Open Catalog Interface &#8211; The smart way to place product data in procurement systems<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Open Catalog Interface (OCI for short) is the smart way to place Product Data in e-procurement systems.<\/div><span class='av-masonry-date meta-color updated'>28. June 2024<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/cxml-punchout-catalog\/\"  id='av-masonry-1-item-8121' data-av-masonry-item='8121' class='av-masonry-entry isotope-item post-8121 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-e-business-en category-e-catalog-management category-for-catalog-manager category-for-sales category-product-data category-punchout-catalog tag-coupa-en tag-cxml-punchout-en tag-dynamic-catalog tag-oracle-en tag-punchout-en tag-punchout-catalog-2 tag-sap-ariba-en  av-masonry-item-with-image' title=\"cxml-punchout-catalog-wmb_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"403\" fetchpriority=\"high\" class=\"wp-image-7878 avia-img-lazy-loading-not-7878\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px-705x403.jpg\" title=\"cxml-punchout-catalog-wmb_860px\" alt=\"cxml-punchout\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px-705x403.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px-768x439.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is a cXML punchout catalog and how can it optimize the sales process?<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >With a cXML punchout catalog, you can place Product Data in your customers' purchasing system and increase customer loyalty.<\/div><span class='av-masonry-date meta-color updated'>12. July 2024<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/digital-construction-site-management\/\"  id='av-masonry-1-item-8718' data-av-masonry-item='8718' class='av-masonry-entry isotope-item post-8718 post type-post status-publish format-standard has-post-thumbnail hentry category-craftsman-software category-e-business-en category-for-craftsmen category-for-data-manager category-target-system tag-digital-construction-site-management tag-digital-craftsmanship tag-digitization-craft-industry tag-hero-automation-en tag-hero-software-en tag-item-data  av-masonry-item-with-image' title=\"hero-digital-construction-site-management\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"405\" fetchpriority=\"high\" class=\"wp-image-8697 avia-img-lazy-loading-not-8697\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/08\/hero-digital-construction-site-management_860px-1-705x405.jpg\" title=\"hero-digital-construction-site-management\" alt=\"ERP craftsmen\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/08\/hero-digital-construction-site-management_860px-1-705x405.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/08\/hero-digital-construction-site-management_860px-1-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/08\/hero-digital-construction-site-management_860px-1-768x441.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/08\/hero-digital-construction-site-management_860px-1.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Digital construction site management with handy item data and automation<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Digital construction site management \u2013 professionalize with handy item data and automation. Lea from HERO Software shares some insights.<\/div><span class='av-masonry-date meta-color updated'>23. August 2025<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/what-is-maverick-buying\/\"  id='av-masonry-1-item-8144' data-av-masonry-item='8144' class='av-masonry-entry isotope-item post-8144 post type-post status-publish format-standard has-post-thumbnail hentry category-e-business-en category-for-buyers category-for-sales category-strategy tag-maverick-buying-en tag-purchaser tag-strategy  av-masonry-item-with-image' title=\"was-ist-maverick-buying_800px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"469\" fetchpriority=\"high\" class=\"wp-image-7314 avia-img-lazy-loading-not-7314\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/what-is-maverick-buying_860px-705x469.jpg\" title=\"was-ist-maverick-buying_800px\" alt=\"Buying past purchasing\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/what-is-maverick-buying_860px-705x469.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/what-is-maverick-buying_860px-300x200.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/what-is-maverick-buying_860px-768x511.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/what-is-maverick-buying_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is maverick buying and what impact does it have on purchasing?<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >What is maverick buying and what does it mean for purchasing? Find out the reasons, disadvantages and ways to prevent it in this blog post.<\/div><span class='av-masonry-date meta-color updated'>19. September 2019<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/electronic-data-interchange-for-sales\/\"  id='av-masonry-1-item-8152' data-av-masonry-item='8152' class='av-masonry-entry isotope-item post-8152 post type-post status-publish format-standard has-post-thumbnail hentry category-edi-en-2 category-expertise category-for-customer-service category-for-sales tag-desadv-en tag-edi-en tag-edifact-en tag-electronic-data-exchange tag-https-en tag-opentrans-en tag-orders-en tag-vda-en  av-masonry-item-with-image' title=\"EDI_Startbild_wmb_800px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"419\" fetchpriority=\"high\" class=\"wp-image-7360 avia-img-lazy-loading-not-7360\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2023\/01\/EDI_Startbild_wmb_800px-705x419.jpg\" title=\"EDI_Startbild_wmb_800px\" alt=\"\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2023\/01\/EDI_Startbild_wmb_800px-705x419.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2023\/01\/EDI_Startbild_wmb_800px-300x179.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2023\/01\/EDI_Startbild_wmb_800px-768x457.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2023\/01\/EDI_Startbild_wmb_800px.jpg 800w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is EDI? Electronic data interchange explained for sales staff<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >EDI was developed to exchange messages between business partners. Discover the benefits of electronic data interchange.<\/div><span class='av-masonry-date meta-color updated'>19. January 2023<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/coupa-catalog-guideline-suppliers\/\"  id='av-masonry-1-item-8119' data-av-masonry-item='8119' class='av-masonry-entry isotope-item post-8119 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-coupa-en category-e-business-en category-e-catalog-management category-for-catalog-manager category-for-data-manager category-product-data category-target-system tag-catalog-creation tag-coupa-en tag-coupa-catalog-en tag-coupa-csv-en tag-e-procurement-system-en tag-static-catalog  av-masonry-item-with-image' title=\"wmb-coupa-catalog_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"404\" fetchpriority=\"high\" class=\"wp-image-7902 avia-img-lazy-loading-not-7902\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/coupa-catalog-csv_860px-705x404.jpg\" title=\"wmb-coupa-catalog_860px\" alt=\"coupa csv format\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/coupa-catalog-csv_860px-705x404.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/coupa-catalog-csv_860px-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/coupa-catalog-csv_860px-768x440.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/coupa-catalog-csv_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Coupa Catalog &#8211; Guideline for suppliers<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >The Coupa catalog helps to upload product data and images to Coupa. This increases data quality and customer loyalty.<\/div><span class='av-masonry-date meta-color updated'>2. August 2024<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/datanorm\/\"  id='av-masonry-1-item-8127' data-av-masonry-item='8127' class='av-masonry-entry isotope-item post-8127 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-craftsman-software category-e-business-en category-e-catalog-management category-for-catalog-manager category-for-data-manager category-product-data category-target-system tag-catalog-management tag-construction-sector tag-datanorm-en tag-ecat-en tag-product-data  av-masonry-item-with-image' title=\"datanorm-katalog-e-business-wmb_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"470\" fetchpriority=\"high\" class=\"wp-image-7606 avia-img-lazy-loading-not-7606\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/datanomr-construction-industry_860px-705x470.jpg\" title=\"datanorm-katalog-e-business-wmb_860px\" alt=\"static catalog datanorm\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/datanomr-construction-industry_860px-705x470.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/datanomr-construction-industry_860px-300x200.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/datanomr-construction-industry_860px-768x512.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/datanomr-construction-industry_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >DATANORM &#8211; Simple exchange of Product Data in the construction industry<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >DATANORM is the structure of an electronic catalog. It is used to exchange product information, particularly in the construction industry.<\/div><span class='av-masonry-date meta-color updated'>22. December 2023<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WMB Magazine: Impulses for value-oriented and digital corporate development for B2B E-Commerce.  <a class=\"continue\" href=\"https:\/\/windmuehlenbauer.com\/en\/blog-b2b-ecommerce\/\">Weiterlesen<span> L2_Blog-B2B-ECommerce<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6942,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"class_list":["post-8021","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The B2B E-Commerce Blog - Leading Change<\/title>\n<meta name=\"description\" content=\"WMB Magazine: Impulses for value-oriented and digital business development for B2B e-commerce. 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