{"id":8027,"date":"2023-03-31T13:35:12","date_gmt":"2023-03-31T13:35:12","guid":{"rendered":"https:\/\/windmuehlenbauer.com\/l1_wmb-magazine\/"},"modified":"2025-05-31T17:36:21","modified_gmt":"2025-05-31T17:36:21","slug":"wmb-magazine","status":"publish","type":"page","link":"https:\/\/windmuehlenbauer.com\/en\/wmb-magazine\/","title":{"rendered":"L1_WMB Magazine"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8fqtset-0a71818e7d36149d8e210f376eeda53a\">\n.avia-section.av-l8fqtset-0a71818e7d36149d8e210f376eeda53a{\nbackground-color:#013b6e;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-l8fqtset-0a71818e7d36149d8e210f376eeda53a main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8027'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfwl162n-f082c2a0d0e130db626ee34a6230b19f\">\n#top .av_textblock_section.av-lfwl162n-f082c2a0d0e130db626ee34a6230b19f .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-lfwl162n-f082c2a0d0e130db626ee34a6230b19f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\">The <mark class=\"has-inline-color\" style=\"background-color: #c70b5c;\">WMB-Magazine<\/mark><\/h1>\n<p style=\"text-align: center;\">Impulses for value-oriented and digital business development<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lulis0ep-af981f275cbf106604218866580a5ddd\">\n#top .hr.hr-invisible.av-lulis0ep-af981f275cbf106604218866580a5ddd{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-lulis0ep-af981f275cbf106604218866580a5ddd hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8fqzcc3-d4ffbc2c94cbc4b57cf432250c6342b1\">\n#top .av_textblock_section.av-l8fqzcc3-d4ffbc2c94cbc4b57cf432250c6342b1 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l8fqzcc3-d4ffbc2c94cbc4b57cf432250c6342b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock bu av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>What are you looking for?<\/strong>  Choose your topic.<\/p>\n<\/div><\/section>\n<div  class='avia-buttonrow-wrap av-loip63eg-27f8470ae82320b57bf8afcc484cbef8 avia-buttonrow-center  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-loip61j7-2c4c6ee7d1504b579ef1b2cfa1200ef1\">\n#top #wrap_all .avia-button.av-loip61j7-2c4c6ee7d1504b579ef1b2cfa1200ef1{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/wmb-magazine\/#leading-change'  class='avia-button av-loip61j7-2c4c6ee7d1504b579ef1b2cfa1200ef1 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"Leading Change\"><span class='avia_iconbox_title' >Leading Change<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-loip61j7-3-e83463a76d0886459d98dfebba7f5c94\">\n#top #wrap_all .avia-button.av-loip61j7-3-e83463a76d0886459d98dfebba7f5c94{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/#start'  class='avia-button av-loip61j7-3-e83463a76d0886459d98dfebba7f5c94 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"Innovation Culture\"><span class='avia_iconbox_title' >Innovation Culture<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-loip61j7-2-23e0bd867bd75e1fd07224ce79135fae\">\n#top #wrap_all .avia-button.av-loip61j7-2-23e0bd867bd75e1fd07224ce79135fae{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-b2b-ecommerce\/#start'  class='avia-button av-loip61j7-2-23e0bd867bd75e1fd07224ce79135fae avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"B2B E-Commerce\"><span class='avia_iconbox_title' >B2B E-Commerce<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-loip61j7-4-93cea3ef015fc034d46e5fa18a4861f4\">\n#top #wrap_all .avia-button.av-loip61j7-4-93cea3ef015fc034d46e5fa18a4861f4{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-product-data\/#start'  class='avia-button av-loip61j7-4-93cea3ef015fc034d46e5fa18a4861f4 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"Product Data\"><span class='avia_iconbox_title' >Product Data<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-loip61j7-1-cc12281a6d82307901f3819734be22e5\">\n#top #wrap_all .avia-button.av-loip61j7-1-cc12281a6d82307901f3819734be22e5{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-ai-automation\/#start'  class='avia-button av-loip61j7-1-cc12281a6d82307901f3819734be22e5 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"AI &amp; Automation\"><span class='avia_iconbox_title' >AI & Automation<\/span><\/a>\n<\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb9kyss9-4-12f1f61bac3445b8bd137edd6d93547e\">\n.avia-section.av-kb9kyss9-4-12f1f61bac3445b8bd137edd6d93547e .av-section-color-overlay{\nopacity:0.5;\n}\n<\/style>\n<div id='leading-change'  class='avia-section av-kb9kyss9-4-12f1f61bac3445b8bd137edd6d93547e main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8027'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kb9l0g41-1-cef493a27842bc0ffe484704dc177926 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Impulses and knowledge for you<\/h2>\n<\/div><\/section>\n<div id='av-masonry-1' class='av-masonry av-kb9q8lvd-93c06795bd4ef38b2f5062638cdcc530 noHover av-flex-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-3 av-caption-always av-caption-style- av-masonry-entries ' data-post_id=\"8027\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/windmuehlenbauer.com\/en\/punchout-catalog\/\"  id='av-masonry-1-item-9299' data-av-masonry-item='9299' class='av-masonry-entry isotope-item post-9299 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-e-business-en category-e-catalog-management category-expertise category-for-catalog-manager category-for-data-manager category-product-data category-punchout-catalog tag-ariba-en tag-cxml tag-dynamic-catalog tag-oci-en tag-punchout-catalog-2 tag-sap-en tag-static-catalog  av-masonry-item-with-image' title=\"punchout-catalog-function_680px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"680\" height=\"389\" fetchpriority=\"high\" class=\"wp-image-7760 avia-img-lazy-loading-not-7760\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/04\/punchout-katalog-funktionsweise_680px.jpg\" title=\"punchout-catalog-function_680px\" alt=\"punchout catalog\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/04\/punchout-katalog-funktionsweise_680px.jpg 680w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/04\/punchout-katalog-funktionsweise_680px-300x172.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >How does a Punchout catalog work? &#x27a1;&#xfe0f; Functionality and advantages at a glance<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >The punchout catalog (OCI or cXML) is the efficient way to transfer Product Data and prices to customer systems. This optimizes purchasing processes and reduces manual sources of error.<\/div><span class='av-masonry-date meta-color updated'>30. April 2024<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/dynamic-catalog\/\"  id='av-masonry-1-item-9094' data-av-masonry-item='9094' class='av-masonry-entry isotope-item post-9094 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-e-business-en category-for-customer-service category-for-sales category-product-data category-punchout-catalog tag-cxml-punchout-en tag-dynamic-catalog tag-ids-connect tag-oci-en tag-opening-post tag-punchout-catalog-2  av-masonry-item-with-image' title=\"WMB-dynamic-catalog_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"403\" fetchpriority=\"high\" class=\"wp-image-9093 avia-img-lazy-loading-not-9093\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2026\/01\/WMB-dynamic-catalogs_860px-705x403.jpg\" title=\"WMB-dynamic-catalog_860px\" alt=\"punchout catalog\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2026\/01\/WMB-dynamic-catalogs_860px-705x403.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2026\/01\/WMB-dynamic-catalogs_860px-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2026\/01\/WMB-dynamic-catalogs_860px-768x439.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2026\/01\/WMB-dynamic-catalogs_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Dynamic catalogs: Increased sales through integration into customer systems<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Dynamic catalogs help place your items in customers' systems and increase sales. Learn what it takes to make this happen.<\/div><span class='av-masonry-date meta-color updated'>3. January 2026<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/ids-connect\/\"  id='av-masonry-1-item-8005' data-av-masonry-item='8005' class='av-masonry-entry isotope-item post-8005 post type-post status-publish format-standard has-post-thumbnail hentry category-article-data-maintenance category-craftsman-software category-e-business-en category-for-buyers category-product-data category-punchout-katalog category-target-system tag-craftsman-software tag-dynamic-catalog tag-ids-en tag-ids-connect-2 tag-integrated-data-interface tag-product-data-maintenance tag-punchout-catalog-2  av-masonry-item-with-image' title=\"ids-connect-streamlined-processes_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"403\" fetchpriority=\"high\" class=\"wp-image-7984 avia-img-lazy-loading-not-7984\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/03\/ids-connect-interface_860px-705x403.jpg\" title=\"ids-connect-streamlined-processes_860px\" alt=\"Craftsman software interface\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/03\/ids-connect-interface_860px-705x403.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/03\/ids-connect-interface_860px-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/03\/ids-connect-interface_860px-768x439.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/03\/ids-connect-interface_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >IDS Connect: Increased efficiency through lean processes for craftsman<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Digital and efficient processes are becoming increasingly important in the skilled craftsman. Find out how the IDS interface can help.<\/div><span class='av-masonry-date meta-color updated'>15. February 2025<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/top-5-bmecat-converter-check\/\"  id='av-masonry-1-item-8158' data-av-masonry-item='8158' class='av-masonry-entry isotope-item post-8158 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-e-business-en category-for-catalog-manager category-for-data-manager category-product-data tag-bmecat-en tag-bmecat-converter-en tag-bmecat-generator-en tag-bmecat-software-en tag-catalog-management tag-product-data tag-xml-format-en  av-masonry-item-with-image' title=\"bmecat-converter-top-5_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"348\" fetchpriority=\"high\" class=\"wp-image-7964 avia-img-lazy-loading-not-7964\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/10\/bmecat-converter-top-5_860px-705x348.jpg\" title=\"bmecat-converter-top-5_860px\" alt=\"bmecat software\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/10\/bmecat-converter-top-5_860px-705x348.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/10\/bmecat-converter-top-5_860px-300x148.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/10\/bmecat-converter-top-5_860px-768x380.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/10\/bmecat-converter-top-5_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Top 5 BMEcat converters in comparison &#8211; advantages, functions &amp; tips<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >A comparison of the top 5 providers of BMECat converters. Discover which criteria to consider when selecting and implementing one.<\/div><span class='av-masonry-date meta-color updated'>12. October 2024<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/open-catalog-interface\/\"  id='av-masonry-1-item-8125' data-av-masonry-item='8125' class='av-masonry-entry isotope-item post-8125 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-e-business-en category-e-catalog-management category-for-catalog-manager category-for-sales category-product-data category-punchout-catalog tag-dynamic-catalog tag-oci-en tag-oci-4-0-en tag-punchout-catalog-2 tag-sap-en  av-masonry-item-with-image' title=\"oci-open-catalog-interface-wmb_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"403\" fetchpriority=\"high\" class=\"wp-image-7854 avia-img-lazy-loading-not-7854\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px-705x403.jpg\" title=\"oci-open-catalog-interface-wmb_860px\" alt=\"oci\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px-705x403.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px-768x439.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Open Catalog Interface &#8211; The smart way to place product data in procurement systems<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Open Catalog Interface (OCI for short) is the smart way to place Product Data in e-procurement systems.<\/div><span class='av-masonry-date meta-color updated'>28. June 2024<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/cxml-punchout-catalog\/\"  id='av-masonry-1-item-8121' data-av-masonry-item='8121' class='av-masonry-entry isotope-item post-8121 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-e-business-en category-e-catalog-management category-for-catalog-manager category-for-sales category-product-data category-punchout-catalog tag-coupa-en tag-cxml-punchout-en tag-dynamic-catalog tag-oracle-en tag-punchout-en tag-punchout-catalog-2 tag-sap-ariba-en  av-masonry-item-with-image' title=\"cxml-punchout-catalog-wmb_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"403\" fetchpriority=\"high\" class=\"wp-image-7878 avia-img-lazy-loading-not-7878\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px-705x403.jpg\" title=\"cxml-punchout-catalog-wmb_860px\" alt=\"cxml-punchout\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px-705x403.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px-768x439.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is a cXML punchout catalog and how can it optimize the sales process?<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >With a cXML punchout catalog, you can place Product Data in your customers' purchasing system and increase customer loyalty.<\/div><span class='av-masonry-date meta-color updated'>12. July 2024<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/lego-serious-play-workshop\/\"  id='av-masonry-1-item-8155' data-av-masonry-item='8155' class='av-masonry-entry isotope-item post-8155 post type-post status-publish format-standard has-post-thumbnail hentry category-becoming-more-innovative category-inspiration-methods category-strategy tag-facilitator-en tag-lego-serious-play-en tag-lsp-en tag-team-building tag-workshop-en  av-masonry-item-with-image' title=\"lego-serious-play-workshop-wmb_680px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"680\" height=\"389\" fetchpriority=\"high\" class=\"wp-image-7766 avia-img-lazy-loading-not-7766\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/04\/lego-serious-play-workshop-wmb_680px.jpg\" title=\"lego-serious-play-workshop-wmb_680px\" alt=\"\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/04\/lego-serious-play-workshop-wmb_680px.jpg 680w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/04\/lego-serious-play-workshop-wmb_680px-300x172.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >How does a LEGO\u00ae Serious Play\u00ae workshop work?<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >LEGO\u00ae Serious Play\u00ae is a workshop method that puts an end to endless discussions and allows everyone in the team to have their say.<\/div><span class='av-masonry-date meta-color updated'>16. May 2024<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/digital-construction-site-management\/\"  id='av-masonry-1-item-8718' data-av-masonry-item='8718' class='av-masonry-entry isotope-item post-8718 post type-post status-publish format-standard has-post-thumbnail hentry category-craftsman-software category-e-business-en category-for-craftsmen category-for-data-manager category-target-system tag-digital-construction-site-management tag-digital-craftsmanship tag-digitization-craft-industry tag-hero-automation-en tag-hero-software-en tag-item-data  av-masonry-item-with-image' title=\"hero-digital-construction-site-management\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"405\" fetchpriority=\"high\" class=\"wp-image-8697 avia-img-lazy-loading-not-8697\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/08\/hero-digital-construction-site-management_860px-1-705x405.jpg\" title=\"hero-digital-construction-site-management\" alt=\"ERP craftsmen\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/08\/hero-digital-construction-site-management_860px-1-705x405.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/08\/hero-digital-construction-site-management_860px-1-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/08\/hero-digital-construction-site-management_860px-1-768x441.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/08\/hero-digital-construction-site-management_860px-1.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Digital construction site management with handy item data and automation<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Digital construction site management \u2013 professionalize with handy item data and automation. Lea from HERO Software shares some insights.<\/div><span class='av-masonry-date meta-color updated'>23. August 2025<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/preventing-maverick-buying\/\"  id='av-masonry-1-item-8149' data-av-masonry-item='8149' class='av-masonry-entry isotope-item post-8149 post type-post status-publish format-standard has-post-thumbnail hentry category-e-business-en category-for-buyers category-inspiration-methods category-strategy tag-consumers tag-emotionality-of-c-parts tag-prevent-maverick-buying tag-strategy  av-masonry-item-with-image' title=\"maverick-buying-verhindern-wmb_800_px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"468\" fetchpriority=\"high\" class=\"wp-image-7294 avia-img-lazy-loading-not-7294\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/prevent-maverick-buying_860px-2-705x468.jpg\" title=\"maverick-buying-verhindern-wmb_800_px\" alt=\"Integrate essential users\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/prevent-maverick-buying_860px-2-705x468.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/prevent-maverick-buying_860px-2-300x199.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/prevent-maverick-buying_860px-2-768x510.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/05\/prevent-maverick-buying_860px-2.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Preventing maverick buying or why the essential user is the real decision-maker!<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >To prevent maverick buying, dealing with the specialist departments is crucial. Find out who the real decision-makers are.<\/div><span class='av-masonry-date meta-color updated'>29. July 2020<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><div class='av-masonry-pagination av-masonry-pagination-pagination'><nav class='pagination'><span class='pagination-meta'>Page 1 of 2<\/span><span class='current'>1<\/span><a href='https:\/\/windmuehlenbauer.com\/en\/wp-json\/wp\/v2\/pages\/8027\/?avia-element-paging=2' class='inactive next_page' >2<\/a><\/nav>\n<\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WMB-Magazine: Impulses for value-oriented and digital business development from innovation culture to B2B E-Commerce to product data. <a class=\"continue\" href=\"https:\/\/windmuehlenbauer.com\/en\/wmb-magazine\/\">Weiterlesen<span> L1_WMB Magazine<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6942,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"class_list":["post-8027","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WMB-Magazine by Peter Pr\u00fctting<\/title>\n<meta name=\"description\" content=\"WMB-Magazine: Impulses for value-oriented and digital business development from innovation culture to B2B E-Commerce to product data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/windmuehlenbauer.com\/en\/wmb-magazine\/\" \/>\n<meta property=\"og:locale\" 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