{"id":8045,"date":"2023-11-03T16:11:38","date_gmt":"2023-11-03T16:11:38","guid":{"rendered":"https:\/\/windmuehlenbauer.com\/l2_blog-product-data-catalog-management\/"},"modified":"2025-05-31T17:56:01","modified_gmt":"2025-05-31T17:56:01","slug":"blog-product-data","status":"publish","type":"page","link":"https:\/\/windmuehlenbauer.com\/en\/blog-product-data\/","title":{"rendered":"L2_Blog product data catalog management"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oy8wm-146319353721fe8914cf6aaca72be443\">\n.avia-section.av-1oy8wm-146319353721fe8914cf6aaca72be443{\nbackground-color:#013b6e;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1oy8wm-146319353721fe8914cf6aaca72be443 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8045'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jlk6e-40305e79c22e4abc714165c98f4bad7c\">\n#top .av_textblock_section.av-1jlk6e-40305e79c22e4abc714165c98f4bad7c .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-1jlk6e-40305e79c22e4abc714165c98f4bad7c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\">WMB-Magazine &#8211; <mark class=\"has-inline-color\" style=\"background-color: #c70b5c;\">Product Data<\/mark><\/h1>\n<p style=\"text-align: center;\">Impulses for value-oriented and digital business development<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ej4mdy-bdae8d72df6dc0e95ebddd80d146a7c2\">\n#top .hr.av-ej4mdy-bdae8d72df6dc0e95ebddd80d146a7c2{\nmargin-top:0px;\nmargin-bottom:5px;\n}\n.hr.av-ej4mdy-bdae8d72df6dc0e95ebddd80d146a7c2 .hr-inner{\nwidth:80px;\nborder-color:#c70b5c;\n}\n<\/style>\n<div  class='hr av-ej4mdy-bdae8d72df6dc0e95ebddd80d146a7c2 hr-custom  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cg405y-ac267f89557bf465e7c57151210d77de\">\n#top .av_textblock_section.av-cg405y-ac267f89557bf465e7c57151210d77de .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-cg405y-ac267f89557bf465e7c57151210d77de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock bu av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>What are you looking for?<\/strong>  Choose your topic.<\/p>\n<\/div><\/section>\n<div  class='avia-buttonrow-wrap av-bhkfna-35b933e1a9c5b54b9f55b4ac847e71d2 avia-buttonrow-center  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-95f106-44290093bd9a37d15be26430db6069cb\">\n#top #wrap_all .avia-button.av-95f106-44290093bd9a37d15be26430db6069cb{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/wmb-magazine\/#leading-change'  class='avia-button av-95f106-44290093bd9a37d15be26430db6069cb avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"Leading Change\"><span class='avia_iconbox_title' >Leading Change<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-73arwm-57d1a79768dbcd43d4a6cc70888b2825\">\n#top #wrap_all .avia-button.av-73arwm-57d1a79768dbcd43d4a6cc70888b2825{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-innovation-culture\/#start'  class='avia-button av-73arwm-57d1a79768dbcd43d4a6cc70888b2825 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"Innovation Culture\"><span class='avia_iconbox_title' >Innovation Culture<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-647hie-60b2cb18e824146d3e96782fbed67ffa\">\n#top #wrap_all .avia-button.av-647hie-60b2cb18e824146d3e96782fbed67ffa{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-b2b-ecommerce\/#start'  class='avia-button av-647hie-60b2cb18e824146d3e96782fbed67ffa avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"B2B E-Commerce\"><span class='avia_iconbox_title' >B2B E-Commerce<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4vetye-1f1512e17dcb6c6dcb31b05d8284a080\">\n#top #wrap_all .avia-button.av-4vetye-1f1512e17dcb6c6dcb31b05d8284a080{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-product-data\/#start'  class='avia-button av-4vetye-1f1512e17dcb6c6dcb31b05d8284a080 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"Product Data\"><span class='avia_iconbox_title' >Product Data<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2o1jau-6baed13eb5bf2f402506e98c388ef68d\">\n#top #wrap_all .avia-button.av-2o1jau-6baed13eb5bf2f402506e98c388ef68d{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/windmuehlenbauer.com\/en\/blog-ai-automation\/#start'  class='avia-button av-2o1jau-6baed13eb5bf2f402506e98c388ef68d avia-icon_select-no avia-size-large avia-color-theme-color-highlight'   aria-label=\"KI &amp; Automatisierung\"><span class='avia_iconbox_title' >KI & Automatisierung<\/span><\/a>\n<\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='start'  class='avia-section av-20nmnq-f0265869998611d84577358c8a93d4ce main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8045'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-lfwl162n-92dad915502849b71f92cd37a56589f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Product data and catalog management<\/h1>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2y3yrz-fbc3e8916f82f1b883ca59ef265fa84f\">\n#top .hr.av-2y3yrz-fbc3e8916f82f1b883ca59ef265fa84f{\nmargin-top:0px;\nmargin-bottom:5px;\n}\n.hr.av-2y3yrz-fbc3e8916f82f1b883ca59ef265fa84f .hr-inner{\nwidth:80px;\nborder-color:#c70b5c;\n}\n<\/style>\n<div  class='hr av-2y3yrz-fbc3e8916f82f1b883ca59ef265fa84f hr-custom  avia-builder-el-7  el_after_av_textblock  el_before_av_masonry_entries  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div id='av-masonry-1' class='av-masonry av-kb9q8lvd-28e1f014b11163345e471b72d5c60499 noHover av-flex-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-3 av-caption-always av-caption-style- av-masonry-entries ' data-post_id=\"8045\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/windmuehlenbauer.com\/en\/punchout-catalog\/\"  id='av-masonry-1-item-9299' data-av-masonry-item='9299' class='av-masonry-entry isotope-item post-9299 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-e-business-en category-e-catalog-management category-expertise category-for-catalog-manager category-for-data-manager category-product-data category-punchout-catalog tag-ariba-en tag-cxml tag-dynamic-catalog tag-oci-en tag-punchout-catalog-2 tag-sap-en tag-static-catalog  av-masonry-item-with-image' title=\"punchout-catalog-function_680px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"680\" height=\"389\" fetchpriority=\"high\" class=\"wp-image-7760 avia-img-lazy-loading-not-7760\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/04\/punchout-katalog-funktionsweise_680px.jpg\" title=\"punchout-catalog-function_680px\" alt=\"punchout catalog\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/04\/punchout-katalog-funktionsweise_680px.jpg 680w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2024\/04\/punchout-katalog-funktionsweise_680px-300x172.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >How does a Punchout catalog work? &#x27a1;&#xfe0f; Functionality and advantages at a glance<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >The punchout catalog (OCI or cXML) is the efficient way to transfer Product Data and prices to customer systems. This optimizes purchasing processes and reduces manual sources of error.<\/div><span class='av-masonry-date meta-color updated'>30. April 2024<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/open-catalog-interface\/\"  id='av-masonry-1-item-8125' data-av-masonry-item='8125' class='av-masonry-entry isotope-item post-8125 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-e-business-en category-e-catalog-management category-for-catalog-manager category-for-sales category-product-data category-punchout-catalog tag-dynamic-catalog tag-oci-en tag-oci-4-0-en tag-punchout-catalog-2 tag-sap-en  av-masonry-item-with-image' title=\"oci-open-catalog-interface-wmb_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"403\" fetchpriority=\"high\" class=\"wp-image-7854 avia-img-lazy-loading-not-7854\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px-705x403.jpg\" title=\"oci-open-catalog-interface-wmb_860px\" alt=\"oci\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px-705x403.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px-768x439.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/open-catalog-interface_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Open Catalog Interface &#8211; The smart way to place product data in procurement systems<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Open Catalog Interface (OCI for short) is the smart way to place Product Data in e-procurement systems.<\/div><span class='av-masonry-date meta-color updated'>28. June 2024<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/cxml-punchout-catalog\/\"  id='av-masonry-1-item-8121' data-av-masonry-item='8121' class='av-masonry-entry isotope-item post-8121 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-e-business-en category-e-catalog-management category-for-catalog-manager category-for-sales category-product-data category-punchout-catalog tag-coupa-en tag-cxml-punchout-en tag-dynamic-catalog tag-oracle-en tag-punchout-en tag-punchout-catalog-2 tag-sap-ariba-en  av-masonry-item-with-image' title=\"cxml-punchout-catalog-wmb_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"403\" fetchpriority=\"high\" class=\"wp-image-7878 avia-img-lazy-loading-not-7878\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px-705x403.jpg\" title=\"cxml-punchout-catalog-wmb_860px\" alt=\"cxml-punchout\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px-705x403.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px-768x439.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/cxml-punchout-catalog-sales-process_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is a cXML punchout catalog and how can it optimize the sales process?<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >With a cXML punchout catalog, you can place Product Data in your customers' purchasing system and increase customer loyalty.<\/div><span class='av-masonry-date meta-color updated'>12. July 2024<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter Pr\u00fctting<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/coupa-catalog-guideline-suppliers\/\"  id='av-masonry-1-item-8119' data-av-masonry-item='8119' class='av-masonry-entry isotope-item post-8119 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-coupa-en category-e-business-en category-e-catalog-management category-for-catalog-manager category-for-data-manager category-product-data category-target-system tag-catalog-creation tag-coupa-en tag-coupa-catalog-en tag-coupa-csv-en tag-e-procurement-system-en tag-static-catalog  av-masonry-item-with-image' title=\"wmb-coupa-catalog_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"404\" fetchpriority=\"high\" class=\"wp-image-7902 avia-img-lazy-loading-not-7902\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/coupa-catalog-csv_860px-705x404.jpg\" title=\"wmb-coupa-catalog_860px\" alt=\"coupa csv format\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/coupa-catalog-csv_860px-705x404.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/coupa-catalog-csv_860px-300x172.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/coupa-catalog-csv_860px-768x440.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/coupa-catalog-csv_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Coupa Catalog &#8211; Guideline for suppliers<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >The Coupa catalog helps to upload product data and images to Coupa. This increases data quality and customer loyalty.<\/div><span class='av-masonry-date meta-color updated'>2. August 2024<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/windmuehlenbauer.com\/en\/datanorm\/\"  id='av-masonry-1-item-8127' data-av-masonry-item='8127' class='av-masonry-entry isotope-item post-8127 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog-production category-craftsman-software category-e-business-en category-e-catalog-management category-for-catalog-manager category-for-data-manager category-product-data category-target-system tag-catalog-management tag-construction-sector tag-datanorm-en tag-ecat-en tag-product-data  av-masonry-item-with-image' title=\"datanorm-katalog-e-business-wmb_860px\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"470\" fetchpriority=\"high\" class=\"wp-image-7606 avia-img-lazy-loading-not-7606\"  src=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/datanomr-construction-industry_860px-705x470.jpg\" title=\"datanorm-katalog-e-business-wmb_860px\" alt=\"static catalog datanorm\" srcset=\"https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/datanomr-construction-industry_860px-705x470.jpg 705w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/datanomr-construction-industry_860px-300x200.jpg 300w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/datanomr-construction-industry_860px-768x512.jpg 768w, https:\/\/windmuehlenbauer.com\/wp-content\/uploads\/2025\/04\/datanomr-construction-industry_860px.jpg 860w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >DATANORM &#8211; Simple exchange of Product Data in the construction industry<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >DATANORM is the structure of an electronic catalog. It is used to exchange product information, particularly in the construction industry.<\/div><span class='av-masonry-date meta-color updated'>22. December 2023<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Peter<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-8jipdi-cbaaeafaaf356f3ea9585cf9ae75ccf0 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8045'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lxu79qxx-7b72613f91646a88d8dec502943afcb0\">\n#top .hr.hr-invisible.av-lxu79qxx-7b72613f91646a88d8dec502943afcb0{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-lxu79qxx-7b72613f91646a88d8dec502943afcb0 hr-invisible  avia-builder-el-10  el_before_av_one_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-74y592-90b86bbe4d77bfb81dba6632ad6ece65 av_one_third  avia-builder-el-11  el_after_av_hr  el_before_av_one_third  first flex_column_div  '     ><section  class='av_textblock_section av-5ri3gm-bb1e0d1de627c052e2116d422332d2f1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Benefits of catalog management<\/h2>\n<ul>\n<li>Standardization of product data and facilitates the exchange between systems<\/li>\n<li>Efficient data management by reducing manual data maintenance<\/li>\n<li>Improved data quality through simple updating of product information<\/li>\n<li>Creates the prerequisites for the automation of business processes<\/li>\n<li>Improves customer loyalty through the availability of up-to-date and comprehensive information<\/li>\n<li>Enables scaling of the exchange of product data between suppliers and customers<\/li>\n<li>Enables integration with e-procurement systems and ERP systems<\/li>\n<li>Cost savings through the reduction of manual activities<\/li>\n<li>Competitive advantage through deep integration with business customers<\/li>\n<\/ul>\n<\/div><\/section><\/div><div  class='flex_column av-3zcfba-875d4bf5b5ced56ced266249b7439260 av_one_third  avia-builder-el-13  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><section  class='av_textblock_section av-lxu7dff7-f7098ffb909641bfca38a0d23caa3b1c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Software provider<\/h2>\n<ul>\n<li>Pro3Con<\/li>\n<li>Nexmart<\/li>\n<li>Storeserver<\/li>\n<li>E-Pro<\/li>\n<li>Provider of PIM systems<\/li>\n<\/ul>\n<\/div><\/section><\/div><div  class='flex_column av-2a94xi-1bbc715f00d6fcd88f7681cc3a6c1c0d av_one_third  avia-builder-el-15  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-lxu7q6hs-d3c3fd2de0da78026ef915464a13812c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Was sind Produktdaten?<\/h2>\n<ul>\n<li>Preise<\/li>\n<li>Bilder &#038; Videos<\/li>\n<li>Texte<\/li>\n<li>Klassifikationen (z.B. E-Class oder UNSPSC)<\/li>\n<li>Intrastatdaten<\/li>\n<li>Abmessungen<\/li>\n<li>Merkmale &#038; Keywords<\/li>\n<li>Verkn\u00fcpfungen zu anderen Produkten<\/li>\n<li>Varianten<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>WMB-Magazine: Impulses for value-oriented and digital corporate development on product data. <a class=\"continue\" href=\"https:\/\/windmuehlenbauer.com\/en\/blog-product-data\/\">Weiterlesen<span> L2_Blog product data catalog management<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6942,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"class_list":["post-8045","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The blog on product data - leading change<\/title>\n<meta name=\"description\" content=\"WMB-Magazine: Impulses for value-oriented and digital business development on product data. 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