If you want to list items in the Coupa Supplier Portal, there is no way around the catalog format Coupa CSV Catalog or Punchout Catalog. Find out what the “Coupa CSV Catalog” is and how your company can create such catalogs.

What is the Coupa catalog?

The Coupa catalog is an electronic catalog in CSV format. It was developed to provide Product Data, images and prices for customers who use the “Coupa” e-procurement portal. The customer can choose from these products and place orders.

What advantages does the Coupa catalog offer?

The sale of products via coupa is possible via the aforementioned catalog or via WebEDI processing. The customer places the order there and the supplier collects it from the online portal. In contrast to the coupa catalog, this process has numerous disadvantages. In addition to the manual activity, data quality is not guaranteed and the supplier can be replaced quickly. In contrast, suppliers who provide a catalog have the following advantages.

  • Customer loyalty: In order to upload a catalog to the Coupa Supplier Portal, the customer’s supplier invitation is required. The articles can be uploaded on this basis.
  • Increased visibility: By providing well-structured and high-quality Product Data, suppliers gain visibility with employees authorized to place orders.
  • Automation: The integration of Product Data, via the CSV catalog in Coupa, ensures up-to-date prices and product information. This means that the subsequent process can be automated without errors using EDI. EDI stands for Electronic Data Interchange and describes the electronic exchange of messages.

What is the difference between the Coupa-Catalog and the Punchout-Catalog?

Coupa offers the integration of articles via two different catalog types. Punchout catalogs offer the advantage that they always provide up-to-date product information and prices. As the data is linked directly via the supplier’s website or online store. This means that customers always have the latest data available. The static Coupa catalog offers the advantage that items can be found via the comprehensive search. By storing the information locally in the Coupa system, items can also be included in favorites lists and workflows. Customers who often buy the same items appreciate this option.

  • Punchout catalog: This type of catalog makes it possible to integrate the supplier’s website or online store into the Coupa platform. In the case of an order, the customer’s employee jumps to the supplier’s website and selects the products there. After the shopping cart is completed, the data is transferred back to Coupa. There, the order is finalized and sent to the supplier. Punchout catalogs are dynamic and automatically update prices or availability.
  • Coupa CSV Catalog: This type of catalog is also known as a static catalog. Product Data, prices and images are uploaded to Coupa via a structured CSV file. After the upload, the customer checks the catalog content and releases it for the requisitioners (employees authorized to order). If the product range or prices change, a new upload and approval by the customer is required.

What does the static catalog look like in csv format?

A Coupa catalog in CSV format contains a wide range of information that is important for your customers. Each line in the CSV document represents a product. The most important Product Data includes product names, product descriptions, article numbers, prices, images and delivery times. The following image shows an example catalog, each separated by a semicolon. It can be opened in Excel and displayed in a structured format for maintenance purposes.

coupa csv format
Example of a Coupa catalog

What options are available for creating this catalog file?

There are three catalog creation systems that support you in creating the Coupa catalog. The choice of the right “tool” depends on a few basic conditions. These include the number of catalog files to be created, the maturity level of your organization and whether automation of the process is being considered.

  • Excel to CSV file converter: Coupa provides an Excel template for each project. The information can be maintained manually and then converted to a CSV file.
  • Software for catalog creation: Professional software is used to import the product portfolio from a source system or file, validate it and output it again in the appropriate format. Depending on the target system, the catalog upload can be automated via FTP server. If you are interested, you can read the blog post “Software for electronic catalog creation”.
  • PIM systems (Product Information Management System): If your company already has such a system, you can check whether an export function for individual CSV templates exists or can be programmed.

Conclusion

The Coupa catalog is an important tool for suppliers who want to serve customers and sell items via the Coupa Supplier Portal. Product Data, prices and images can be listed with this catalog in CSV format. The advantage for suppliers is that customers have access to up-to-date data. This increases customer visibility, which generally leads to increased sales and customer loyalty. In addition, up-to-date data is the basic prerequisite for the successful digitalization of subsequent processes. EDI (electronic data interchange) can be used to automatically exchange messages such as orders and invoices. We are currently experiencing a change in the purchasing behavior of business customers. Increasingly, user experiences from the private customer sector, e.g. with Amazon and Zalando, are expected in the business environment. Coupa takes this into account and enables suppliers to position themselves with the Coupa catalog.

B2B E-Commece Expert

Peter Prütting is an expert in value-oriented and digital business development. With over 15 years of sales experience in wholesale, manufacturing and e-marketplaces, he takes a holistic view. His colleagues value him as a customer-centric and focused leader who guides teams through digital change. Away from his day-to-day work, he recharges his batteries by mountain biking.

FAQ – frequently asked questions

What is the Coupa catalog?

The Coupa catalog is an electronic catalog in CSV format that provides Product Data, images and prices for customers using the e-procurement portal “Coupa”. Suppliers can upload Product Data, prices and images from which customers can select and place orders.

What advantages does the Coupa catalog offer?

Firstly, customer loyalty: Requires a supplier invitation from the customer to upload items. Second, increased visibility: Well-structured Product Data increases visibility to employees authorized to order. Third, automation: Integration of Product Data via CSV catalog ensures up-to-date prices and information, reducing process error through EDI (Electronic Data Interchange).

What is the difference between the Coupa catalog and the Punchout catalog?

Punchout catalog: Links directly to the supplier’s website to provide up-to-date product information and prices. The customer selects products directly on the supplier’s website and the data is then transferred to Coupa.
Coupa CSV Catalog: A static catalog where Product Data, prices and images are uploaded via a CSV file. Changes require a new upload and approval by the customer. Items can be integrated into favorites lists and workflows.

What options are available for creating this catalog file?

Excel to CSV file converter: Coupa provides an Excel template that can be maintained manually and converted to a CSV file.
Software for catalog creation: Professional software imports the product portfolio, validates it and outputs it in the appropriate format. The catalog can be uploaded automatically via an FTP server.
PIM systems: Existing product information management systems can be used to export or program individual CSV templates.

Sources

Coupa, catalogs: https://supplier.coupa.com/catalogs/

Would your customer like to receive data via Datanorm? Does he mean a system, specific product information or documents? This article will help you to understand the DATANORM concept.

What is DATANORM?

DATANORM is a standardized file structure for the exchange of product information such as article number, tender text, price and image names. This format is mainly used in the construction industry. The aim is to enable the listing of articles from manufacturers and wholesalers in Enterprise Resource Planning (ERP) or calculation programs with just a few clicks.

catalog type datanorm
Source: datanorm.de – Logo

This means that product information such as item prices no longer needs to be maintained manually, but can be transferred directly to the software via the interface. This saves a lot of time and keeps the product information up to date.

The structure and content are defined and developed by the DATANORM working group. The working group consists of associations, manufacturers, dealers, publishers and software providers from the construction and craftsman sectors. This standard is therefore manufacturer-independent.

Which versions of DATANORM are available?

This file structure was published in 1986. Three versions have been published since then:

  • 1990 Version 3
  • 1994 Version 4
  • 1999 Version 5 (current version)

Version 5 added further information such as tile product features, customs tariff numbers or multimedia elements such as images or drawings.

catalog type datanorm
Source: datanorm.de – Comparison of versions

Structure of the DATANORM structure

DATANORM is not mapped using a single file, but the information is stored in several files. The individual data records are identified via the article numbers and group numbers.

catalog type datanorm
Source: datanorm.de – Basic product information

A complete “DATANORM record” consists of the following files:

  • Basic product information: DATANORM.001- .999
  • Product groups: DATANORM.WRG
  • Price file: PREISDAT. 001 – .999
  • Discount groups: DATANORM.RAB

Which systems have a standard interface to DATANORM?

The format has become the industry standard in the construction and craftsman sectors. For this reason, many software providers have a standard interface that can read DATANORM files. These include

Craftsman software

Enterprise resource planning system (ERP)

Accounting software

Challenge: Keeping article data up to date

DATANORM is a static catalog format. I like to compare this to a stone tablet. Because as soon as the data has been sent from the wholesaler to the trade business, it is already out of date again. There is a smart approach to this problem. Many providers of craftsman software have an additional interface for integrating dynamic catalogs. This allows current prices and availability to be called up for quotations and orders. The interface described is called IDS. This abbreviation stands for “Integrated Data Interface” and connects craftsman software with the supplier’s online store.

➡️ Would you like to provide your customers with up-to-date images, prices and delivery times in quotations? In this case, it is worth taking a closer look at the IDS Connect interface. Read here to find out what this interface can do and how it is revolutionizing the craftsman’s trade.

Conclusion

DATANORM is the industry standard in the construction sector. It allows data to be exchanged quickly and easily. If the construction industry is a focus target group for your company, then it is worth investing in the structure of DATANORM files. Before you dive into the technical details of this structure, my tip is to take a look at your customers’ must-have DATANORM information and analyze whether this information is available in a structured form.

B2B E-Commece Expert

Peter Prütting is an expert in value-oriented and digital business development. With over 15 years of sales experience in wholesale, manufacturing and e-marketplaces, he takes a holistic view. His colleagues value him as a customer-centric and focused leader who guides teams through digital change. Away from his day-to-day work, he recharges his batteries by mountain biking.

FAQ – Frequently asked questions

What is DATANORM?

A structured file that can be used to pass on product information from wholesalers and manufacturers. This structure is widely used in the construction industry.

What is DATANORM not?

It is not software or a program. Nor does it automatically update any product information. It is also not a ASCII plain text.

Which versions of DATANORM are available?

There are currently versions D3, D4 and D5.

Do enterprise resource planning (ERP) systems or invoicing programs offer a DATANORM interface?

Yes, providers of software for craftsmen in particular have provided such an interface to DATANORM.

What advantages does DATANORM offer over manual data maintenance?

Time savings, error reduction and automatic updates.

Is DATANORM also suitable for small craft businesses?

Yes, the benefits are available to small and large companies.

Are there alternatives to DATANORM?

Depending on the application and software, other static catalog formats such as BMEcat or EXCEL can also be used. Dynamic catalogs such as OCI or IDS are also exciting alternatives.

Sources